ShelfPicShelfPic

Terms of Service

The binding agreement between you and ShelfPic governing your use of the platform, AI generation services, subscriptions, and credits.
Effective: May 21, 2026Updated: Aug 15, 2026Version: 1.4.0

1. Acceptance of Terms

These Terms of Service (the "Terms") form a legally binding agreement between you ("you", "User") and ShelfPic, an online service operated by an independent developer (collectively, "ShelfPic", "we", "us", or "our"), governing your access to and use of the ShelfPic website at shelfpic.com, our applications, application programming interfaces ("APIs"), AI generation pipelines, dashboards, and all related software, content, and services we make available (collectively, the "Service"). ShelfPic does not represent that it is a Delaware corporation or any other incorporated entity.

Important: By creating an account, clicking "I agree", subscribing to a plan, purchasing credits, or otherwise accessing or using any part of the Service, you confirm that you have read, understood, and agree to be bound by these Terms and our Privacy Policy, Acceptable Use Policy, Refund Policy, Cookie Policy, and DMCA Policy, each of which is incorporated into these Terms by reference.

If you do not agree to any portion of these Terms or any incorporated policy, you must not access or use the Service.

These Terms apply whether you use the Service for personal, commercial, evaluation, or research purposes, and whether you are using a free tier, a paid subscription, a one-time top-up pack, or any combination thereof.

1.1 Capacity to Accept

You represent that you are at least eighteen (18) years of age (or the age of majority in your jurisdiction, if higher) and have the legal capacity to enter into a binding contract under applicable law. If you are accepting these Terms on behalf of an organization, you represent that you have the authority to bind that organization, in which case "you" and "User" refer to that organization.

1.2 Modification of Terms

We may revise these Terms from time to time. The revised version will be posted on this page with an updated effective_date in the document frontmatter and a new version number. Where revisions are material (for example, changes affecting your fees, your data rights, dispute resolution, or limitation of liability), we will notify you by email or by prominent in-product notice at least thirty (30) days before the revised Terms take effect.

Your continued use of the Service after the effective date constitutes your acceptance of the revised Terms. If you do not agree, you must stop using the Service and may cancel your subscription pursuant to Section 11.

2. Definitions

In these Terms, the following capitalized terms have the meanings below:

  • "Account" means the user record created when you register for the Service, including authentication credentials, profile data, and associated entitlements.
  • "AI Provider" means FAL, OpenRouter, and any other third-party AI infrastructure, model, or media-inference provider we engage — together with any underlying model provider, infrastructure provider, or licensor used through any of them — to fulfill your request.
  • "Business Day" means Monday through Friday, excluding U.S. federal holidays.
  • "Credits" means the unit of internal Service currency used to pay for generation, editing, and other Service operations, as further described in Section 9.
  • "Credit Bucket" means a tagged set of credits with shared expiry and priority semantics. Buckets are: monthly and topup.
  • "Credit Pack" means a one-time, non-subscription purchase of additional credits, currently offered as Small Pack, Medium Pack, and Large Pack as listed on the pricing page.
  • "Generated Content" means any text, image, video, audio, or other output produced by the Service in response to your prompts, settings, or Uploaded Content.
  • "Plan" means a Free, Starter, Creator (displayed in the app as "Pro"), Business (displayed in the app as "Scale"), or Max subscription tier, billed monthly or annually, as described on the pricing page.
  • "Service" means the offering described in Section 1, including all features, APIs, web interfaces, and Generated Content delivery.
  • "Sub-processor" means any third-party data processor we engage to process User Content on our behalf, as further enumerated in Section 12 and in our Privacy Policy.
  • "Subscription" means a recurring, time-limited grant of Service access purchased through a supported payment processor on a monthly or annual billing cycle.
  • "Uploaded Content" means any image, image set, prompt text, reference material, brand asset, or other data you upload to or submit through the Service.
  • "User Content" means, collectively, Uploaded Content and Generated Content associated with your Account.

3. Eligibility and Account Registration

3.1 Eligibility

To register for and use the Service, you must:

  1. Be at least eighteen (18) years of age, or the age of majority in your jurisdiction if higher;
  2. Not be prohibited from using the Service under the laws of the United States or any other applicable jurisdiction;
  3. Not be located in a country, or owned or controlled by a person located in a country, subject to a U.S. Government embargo or that has been designated by the U.S. Government as a "terrorist supporting" country; and
  4. Not be listed on any U.S. Government list of prohibited or restricted parties (including the U.S. Treasury Department's OFAC list or the U.S. Commerce Department's Denied Persons List).

3.2 Account Registration

You may register an Account using email and password, Google OAuth, or any other authentication method we make available. You agree:

  • to provide accurate, current, and complete information about yourself;
  • to keep that information updated;
  • to maintain the security of your password and authentication factors;
  • to be solely responsible for all activity that occurs under your Account; and
  • to notify us promptly at [email protected] of any suspected unauthorized access to your Account.

3.3 One Account per Natural Person

Each natural person may maintain one (1) Account. Creating multiple Accounts to obtain additional Free-tier credits, to circumvent rate limits or batch limits, or to evade an Account suspension or termination is prohibited and may result in immediate Account termination and forfeiture of credits across all associated Accounts.

3.4 No Sharing of Credentials

You must not share your Account credentials or transfer your Account to any other party. If a single Account is used by multiple individuals (for example, a small team), we expect a single billing contact and reasonable, good-faith usage. Coordinated multi-user access intended to circumvent per-Account limits is treated as a violation of Section 3.3.

3.5 Account Recovery

If you lose access to your Account, you may request recovery at [email protected]. We may require you to verify ownership through information that only the rightful Account holder is likely to possess, including but not limited to billing identifiers, OAuth provider verification, or confirmation tokens sent to the registered email address.

4. Service Description

ShelfPic is an AI-powered e-commerce visual content platform that lets you upload product images and generate professional product photography, short videos, advertising creatives, and related visual assets.

4.1 Generation Pipeline

The Service uses FAL for AI media inference, model hosting, and processing, including image, video, background, enhancement, and related visual operations. The Service uses OpenRouter for prompt enhancement, agent-style assistance, and text or multimodal model routing. We may also route specific operations to other third-party AI providers we engage. FAL, OpenRouter, and other third-party AI providers we engage may process a request using an underlying third-party model provider or infrastructure operator. Available models, endpoints, and upstream providers may change based on availability, latency, cost, output quality, safety, and legal requirements. We do not guarantee that a routing or model change will preserve the same style, behavior, latency, or output characteristics.

4.2 AI Nature; No Determinism

You acknowledge and agree that:

  • AI-generated outputs are probabilistic and non-deterministic;
  • The same prompt and inputs may produce different outputs across runs;
  • Generated Content may contain inaccuracies, visual artifacts, or unintended elements, including misrendered text, anatomically incorrect features, or compositional issues;
  • The Service cannot guarantee that Generated Content will be free of any third-party intellectual property similarity, and you are responsible for reviewing each output before use; and
  • AI Providers operate their own infrastructure outside our direct control; outages or model deprecations at the AI Provider level may affect Service availability.

4.3 Feature Set

Current Service features include but are not limited to: studio-quality product photography generation; background removal and replacement; image upscaling; multi-aspect-ratio composition; short product video generation; advertising creative generation; and an asset library for review and export. Feature availability varies by Plan tier as set out on the pricing page.

4.4 Service Evolution

We may add, modify, or remove features from time to time. Where a removal materially reduces functionality for a Plan you have already paid for, we will provide thirty (30) days' notice and either offer a comparable substitute feature or pro-rate a refund pursuant to the Refund Policy.

5. User-Uploaded Content and License Grant

5.1 Your Ownership

You retain all right, title, and interest, including intellectual property rights, in and to the Uploaded Content you submit to the Service. Nothing in these Terms transfers ownership of your Uploaded Content to ShelfPic.

5.2 Your Warranties Regarding Uploaded Content

By uploading content, you represent and warrant that:

  1. You own the Uploaded Content, or have all rights, licenses, consents, releases, and permissions necessary to upload it to the Service and to grant the license below;
  2. The Uploaded Content does not infringe, misappropriate, or violate any third party's intellectual property rights, privacy rights, publicity rights, moral rights, or any contractual or fiduciary obligation;
  3. If the Uploaded Content depicts an identifiable person, you have obtained that person's documented consent for the depictions you intend to generate, including any commercial uses;
  4. The Uploaded Content does not contain any malware, viruses, or other harmful code;
  5. The Uploaded Content complies with our Acceptable Use Policy; and
  6. The upload does not violate any applicable law, regulation, or court order in any jurisdiction.

5.3 License You Grant to Us

Solely to operate, maintain, and improve the Service, you grant ShelfPic a non-exclusive, worldwide, royalty-free, sub-licensable (only to Sub-processors and AI Providers) license to:

  1. Host, store, transmit, and back up your Uploaded Content;
  2. Transmit and process your Uploaded Content through FAL, OpenRouter, other third-party AI providers we engage, and their applicable underlying model providers as needed to fulfill your generation requests;
  3. Display your Uploaded Content back to you through the Service's user interfaces and APIs;
  4. Cache and transform your Uploaded Content for performance and delivery (resizing, format conversion, thumbnail generation); and
  5. Aggregate anonymized, non-identifying telemetry derived from your Uploaded Content (e.g., format type, dimensions, generation success rates) for the operation, security, and improvement of the Service.

This license is limited to the purposes above and terminates when you delete the relevant Uploaded Content from the Service, subject to commercially reasonable propagation delay and back-up retention windows as described in the Privacy Policy.

We do not use your Uploaded Content or Generated Content to train a ShelfPic-owned foundation AI model unless we first present a separate, explicit opt-in. FAL, OpenRouter, other third-party AI providers we engage, and underlying model providers process inputs and outputs under their own terms and data practices, which may differ by endpoint or model. Some providers may retain data or use it to evaluate or improve their services or models. We do not promise that every available model provides zero retention or a no-training commitment. Current processing disclosures are summarized in our Privacy Policy.

5.5 Removal Rights

We may, at our discretion and without prior notice, remove or disable Uploaded Content that we believe in good faith:

  • Violates these Terms or the Acceptable Use Policy;
  • Is the subject of a DMCA Policy takedown notice;
  • Is required to be removed by court order, subpoena, or applicable law;
  • Poses a security or integrity risk to the Service or other users; or
  • Has not been accessed for longer than the retention window of your Plan (subject to advance notice as described in the Privacy Policy).

6. AI-Generated Output Ownership

6.1 Output License Grant

Subject to your compliance with these Terms and payment of all applicable fees, ShelfPic grants you the following license in Generated Content produced from your inputs, scaled to your Plan tier. The licenses below are granted to the extent of the rights ShelfPic receives from its AI Providers, on an as-is basis, and do not constitute a warranty that any specific output is original, non-infringing, or copyrightable (see Sections 6.4 and 13):

6.1.1 Free Plan — Commercial License (Watermarked)

A non-exclusive, non-transferable, worldwide, royalty-free license to use Generated Content for personal and commercial purposes, including in your own e-commerce listings, advertisements, social-media posts, packaging, and marketing materials. You may not sublicense, resell, or distribute the raw Generated Content as standalone assets to third parties without further license rights (see Creator and Business tiers). Generated Content produced on the Free Plan may carry a visible watermark as described in Section 6.5.

6.1.2 Starter Plan — Commercial License

A non-exclusive, non-transferable, worldwide, royalty-free license to use Generated Content for personal and commercial purposes, including in your own e-commerce listings, advertisements, social-media posts, packaging, and marketing materials. You may not sublicense, resell, or distribute the raw Generated Content as standalone assets to third parties without further license rights (see Creator and Business tiers).

6.1.3 Creator Plan (Pro) — Commercial + Resale License

A non-exclusive, non-transferable, worldwide, royalty-free license to use Generated Content for personal, commercial, and resale purposes. This includes resale through agency engagements, freelance client deliverables, and bundled stock-asset offerings, provided you remain responsible for compliance with these Terms, including the warranties in Section 5.2.

You may not sublicense the raw asset itself to downstream third parties as a transferable IP package without explicit ShelfPic permission (see Business (Scale) and Max tiers).

6.1.4 Business (Scale) and Max Plans — Commercial + Resale + Sublicense License

A non-exclusive, non-transferable, worldwide, royalty-free license to use Generated Content for personal, commercial, resale, and sublicense purposes. This same license is granted under both the Business (Scale) and Max Plans. You may grant downstream sublicenses to your clients on terms no broader than this license and consistent with these Terms.

6.2 Plan Downgrade or Cancellation; Retained Rights

Where you generate Generated Content under one Plan tier and later downgrade or cancel, the license you held at the time of generation survives for assets you have downloaded and continued to use in good faith. However, ongoing Service-side access (asset library hosting, re-download, regeneration) is governed by your current Plan tier.

6.3 Restrictions

Under all Plans, you agree not to:

  • Claim authorship of Generated Content in a way that is materially deceptive to a reasonable consumer (subject to applicable industry norms regarding AI disclosure);
  • Use Generated Content in any manner prohibited by the Acceptable Use Policy;
  • Use Generated Content in deceptive advertising, false product claims, or misinformation campaigns; or
  • Combine Generated Content with copyrighted third-party material you do not own or license, in a way that infringes third-party rights.

6.4 Underlying Model Rights

You acknowledge that:

  • The underlying AI models and weights remain the property of FAL, OpenRouter, other third-party AI providers we engage, the applicable underlying model providers, and their licensors. Nothing in these Terms transfers any right in those models or weights to you.
  • Your use of a particular model may also be subject to model-specific terms, licenses, acceptable-use rules, or output restrictions made available by the applicable provider. Those requirements may change when a model or upstream provider changes.
  • The license granted to you in Section 6.1 applies to the specific output produced for your Account in response to your inputs, and does not extend to the model or to any embedding, latent representation, or other intermediate artifact.
  • ShelfPic makes no representation as to whether any specific Generated Content is, or is not, eligible for copyright protection under the laws of any jurisdiction. The copyrightability of AI-generated outputs remains an evolving area of law. You are responsible for evaluating, with your own counsel, the legal status of Generated Content in jurisdictions relevant to your use.

6.5 Watermarking and Attribution

We may apply a watermark or metadata tag to Generated Content on the Free Plan. Paid Plans receive watermark-free output. We may include non-visible provenance metadata (e.g., C2PA-style content credentials) on outputs across all Plans; you may strip such metadata at your discretion but should be aware of disclosure expectations in advertising, news, and other regulated contexts.

7. Acceptable Use

Your use of the Service is governed by the Acceptable Use Policy, which is incorporated into these Terms by reference. Violations of the Acceptable Use Policy are violations of these Terms and may result in suspension, termination, and forfeiture of credits per Section 11, and where applicable, referral to law enforcement.

Without limiting the full Acceptable Use Policy, you must not use the Service to upload, prompt for, generate, edit, store, share, or download:

  • Pornographic or sexually explicit content;
  • Sexually suggestive or erotic content, including nudity, fetish content, or sexualized poses, framing, or presentation intended for sexual arousal;
  • Any sexual content involving a minor, including fictional, synthetic, stylized, or photorealistic depictions;
  • Non-consensual intimate imagery (NCII) or sexualized depictions of an identifiable person without their documented consent;
  • Content or activity that is illegal, promotes, glorifies, or incites violence or hatred, or infringes another person's intellectual property, privacy, publicity, or other legal rights; or
  • Prompts, coded language, multi-step workflows, or other techniques intended to bypass, disable, or evade safety filters, abuse protections, or other Service safeguards.

These restrictions apply whether prohibited content is submitted as an input or reference, requested in a prompt, produced as an output, or used downstream. A request remains prohibited even if the Service or an AI Provider does not detect or block it.

Important: ShelfPic maintains a zero-tolerance policy for child sexual abuse material (CSAM) and reports detected CSAM to the National Center for Missing & Exploited Children (NCMEC) as required by U.S. federal law (18 U.S.C. § 2258A).

8. Subscription and Payment

8.1 Plan Tiers and Fees

We offer the following Plan tiers, with pricing as set out on the pricing page at shelfpic.com/pricing:

PlanMonthlyAnnual (per month, billed annually)
Free$0—
Starter$19$15
Creator (Pro)$49$39
Business (Scale)$99$79
Max$199$159

Pricing displayed in U.S. Dollars (USD). All prices are exclusive of applicable taxes (see Section 8.6).

8.2 Billing Cycle and Auto-Renewal

Paid Plans renew automatically at the end of each billing cycle (monthly or annual) until you cancel. Each renewal is charged to your default payment method on file with the applicable payment processor.

By subscribing, you expressly authorize ShelfPic and the applicable payment processor to charge your payment method on each renewal date for the corresponding Plan fee, plus any applicable taxes and fees, until you cancel the subscription pursuant to Section 11.2.

8.3 Payment Processing

Payments are processed by supported third-party payment processors, currently configured to include Creem, Stripe, and PayPal depending on checkout availability. ShelfPic does not store full payment card numbers or CVV codes on our servers. The information you provide during checkout is governed by the applicable processor's own terms and privacy policy in addition to our Privacy Policy.

We may add, remove, or change supported payment methods at our discretion, provided that existing subscriptions remain cancellable under Section 11.2.

8.4 Price Changes

We may change the price of a Plan or introduce new fees at any time. For your existing subscription, price changes will take effect at your next renewal, and we will provide at least thirty (30) days' notice via email or in-product notice before the new price applies. If you do not agree to the new price, you may cancel your subscription before the renewal date without further charge.

8.5 Failed Payments and Past-Due Balances

If a renewal charge fails, we will attempt to recharge your payment method for up to fourteen (14) days. During this grace period, Service access continues on a best-effort basis. After fourteen (14) days of unsuccessful billing, we may suspend your Account's paid features and route the Account to the Free Plan until you update payment information and bring the balance current.

8.6 Taxes

Plan fees are stated exclusive of all taxes, including without limitation sales tax, VAT, GST, withholding taxes, and similar levies. Where we are legally required to collect tax on your purchase, we will add it at checkout and remit the collected amount to the relevant authority.

You are otherwise solely responsible for assessing, collecting, withholding, reporting, and remitting any taxes due to any tax authority arising from your use of the Service, including any income, withholding, or value-added taxes applicable to your activities. Where your country imposes a duty to self-assess (such as EU reverse-charge VAT for non-EU sellers), you are responsible for that self-assessment.

8.7 Promotional Pricing and Discounts

Promotional pricing and discount codes are subject to their own specific terms (eligibility, duration, single-use, geographic restrictions). Promotional credits or free trial periods do not establish a perpetual entitlement and may be revoked if obtained fraudulently or in violation of Section 3.3.

8.8 Currency

We bill in U.S. Dollars unless we explicitly offer your local currency at checkout. Your bank or payment provider may apply currency conversion fees or rate differentials, for which we are not responsible.

9. Credits System

9.1 Nature of Credits

Credits are an internal Service accounting unit, not money, not a payment instrument, and not a security. Credits exist solely to allocate Service capacity to your generation requests.

Credits:

  • Have no cash value and are not redeemable for cash;
  • May not be transferred to another Account or to a third party;
  • Are forfeited on Account termination as described in Section 11.5 (Effect of Termination), except as specifically provided in the Refund Policy;
  • Are non-refundable once consumed (see Section 9.6 for failed-generation handling); and
  • Are tracked per Account and consumed in FIFO order across buckets, as described in Section 9.2.

9.2 Credit Buckets and FIFO Consumption

Credits are organized into two buckets with the following consumption priority:

  1. monthly — credits granted as part of your active Plan subscription, consumed first;
  2. topup — credits purchased via Credit Packs and any other one-time credit grants, consumed last and never expiring.

Within each bucket, credits are consumed in first-in, first-out (FIFO) order based on issuance timestamp, so credits closest to expiration are used first.

9.3 Credit Expiration

Credits expire according to the following schedule, depending on the Plan and bucket of issuance:

  • Free Plan grants: signup credit grants are one-time and currently do not expire. ShelfPic reserves the right to apply validity periods to future promotional grants; any such period will be stated at issuance.
  • Monthly Plan credits: expire thirty (30) days after issuance (i.e., at the end of the monthly billing cycle).
  • Annual Plan credits: granted in monthly slices. The unused portion of each slice expires at the end of that monthly period and is not carried forward. Credits do not roll over on any Plan.
  • Credit Pack (topup) credits: never expire while the Account remains active. They are forfeited only upon Account termination.

9.4 Annual Plan Slices

Annual subscribers receive their annual credit allotment via monthly slices granted to the monthly bucket at the start of each thirty (30)-day cycle. Each slice is usable only within its own monthly period: at the end of the cycle any unused portion of that slice expires, and a new slice is granted for the next cycle. Unused credits are not carried forward, banked, or accumulated across cycles on any Plan.

9.5 Reserve, Settle, Refund

To support per-second video billing and avoid double-spending, the Service uses a reserve → settle → refund model:

  1. Reserve: When you initiate a generation, an estimated credit amount is reserved from your buckets in FIFO order.
  2. Settle: When generation completes successfully, the actual credit cost is deducted; any difference between reserved and actual cost is released back to the source bucket.
  3. Refund: If generation fails for any reason attributable to the Service or AI Provider (timeout, error, content policy rejection on our side), the full reserve is released back to the originating buckets in the same proportions.

9.6 Failed Generations

For generation failures, the entire credit reserve is refunded to the bucket(s) from which it was deducted. You will not be charged for outputs the Service did not produce. This includes:

  • AI Provider errors or timeouts;
  • Internal Service errors;
  • Failures of automated safety filters that decline to produce output; and
  • Network errors during delivery.

This does not include cases where the generation succeeded but you simply did not like the result; AI-output dissatisfaction is not a refundable failure.

9.7 No Reverse Engineering of Credit Pricing

Credit costs per operation are published on the pricing page. We reserve the right to adjust credit costs to reflect AI Provider rate changes, infrastructure cost movements, or new operation types, with at least thirty (30) days' notice via email or in-product notice for material cost increases.

10. Refunds

Refunds are governed by the Refund Policy, which is incorporated by reference into these Terms. A summary of the key points (which is not a substitute for the full Refund Policy):

  • Initial-purchase satisfaction guarantee: Within fourteen (14) days of your first paid subscription, you may request a refund if less than fifty percent (50%) of the Plan's credits have been consumed. This applies only to the initial subscription purchase, not to renewals.
  • Annual Plan cancellations: You retain Plan access through the end of the current annual term, but no cash refund is issued for unused time. Unused credits expire at the end of each monthly slice and are not carried forward; any credits remaining at term end are forfeited.
  • Monthly Plan cancellations: No refund is issued for the current cycle once billing has occurred; access continues until the end of the cycle.
  • Credit Packs: Non-refundable once credits have been issued, except in cases of duplicate charge or fraudulent charge.
  • Failed generations: Always result in automatic credit refund per Section 9.6, regardless of any other refund eligibility.

Important: ShelfPic does not treat all purchases as final and irrevocable. Where regulatory or consumer-protection law in your jurisdiction provides additional refund or cooling-off rights (for example, EU consumer rights, California consumer protections), those rights apply in addition to this Section 10 and the Refund Policy.

To request a refund, contact [email protected] with your order ID, the date of purchase, and the reason for your request. We will respond within three (3) Business Days.

11. Termination

11.1 Term

These Terms remain in effect from your acceptance until your Account is terminated by either party in accordance with this Section 11.

11.2 Termination by You

You may cancel your subscription at any time from the Account settings dashboard or by contacting [email protected]. Upon cancellation:

  • Your subscription remains active through the end of the then-current billing cycle;
  • You will not be charged for the next renewal;
  • You may continue to use the Service through the end of the cycle;
  • At cycle end, your Account transitions to the Free Plan with associated Free-tier feature limits.

You may also request deletion of your Account from the settings dashboard (which opens a pre-filled support request) or by emailing [email protected] from your registered email address. Deletion requests are processed within thirty (30) days of identity verification. Account deletion triggers the data-deletion procedures described in the Privacy Policy.

11.3 Termination by Us With Cause

We may suspend, restrict, or terminate your Account immediately and without prior notice if:

  1. You materially breach these Terms or any incorporated policy;
  2. You engage in conduct prohibited by the Acceptable Use Policy;
  3. You attempt to bypass payment, multi-account, or rate-limit controls;
  4. You generate content that we reasonably believe violates law, including CSAM, fraud, harassment, or IP infringement;
  5. We receive repeated valid DMCA Policy takedown notices against your Account;
  6. Your use poses a security, fraud, or operational risk to the Service;
  7. We are required to terminate by court order, regulatory directive, or applicable law; or
  8. Your payment method has been in extended past-due status (Section 8.5).

Where termination is for cause, unused credits are forfeited and refunds are governed by the Refund Policy (generally, no refund for cause-based termination).

11.4 Termination by Us Without Cause

We may discontinue the Service in whole or in part, or terminate a User's Account without cause, on at least thirty (30) days' written notice sent to the email address on file. In the case of without-cause termination by us:

  • You will receive a pro-rated refund of any pre-paid subscription fees corresponding to the unused remainder of your billing cycle;
  • Unused topup (Credit Pack) credits will be refunded to your original payment method at a value equal to their original purchase price;
  • You will receive a reasonable opportunity to export your data per Section 11.6.

11.5 Effect of Termination

Upon termination of your Account, except as expressly stated above:

  • Your right to access and use the Service ends;
  • Your Account, Uploaded Content, and Generated Content may be deleted in accordance with the Privacy Policy;
  • Unused credits in all buckets are forfeited;
  • Provisions of these Terms that by their nature should survive (definitions, intellectual property, warranties, indemnification, limitation of liability, dispute resolution, governing law, and these survival provisions) will survive termination.

11.6 Data Export

You should export Uploaded Content and Generated Content via the Service's download tools before requesting deletion of your Account. Account deletion (Section 11.2) is irreversible once processed; we cannot restore your User Content after your Account is deleted. Where ShelfPic terminates your Account under Section 11.3 or 11.4, we will provide a reasonable opportunity to export your data for a window of up to thirty (30) days before it is purged from active systems (subject to backup-retention windows as described in the Privacy Policy).

12. Third-Party Services and Sub-processors

The Service depends on third-party platforms and Sub-processors. Your use of the Service involves data sharing with the following parties, governed by their own respective terms and privacy policies:

12.1 Infrastructure Sub-processors

12.2 Payment Sub-processors

12.3 AI Sub-processors

  • FAL — media inference, model hosting, and processing for image, video, background, enhancement, and related visual operations. FAL may use underlying model operators and infrastructure to complete a request. FAL Terms | FAL Privacy
  • OpenRouter — prompt enhancement, agent-style assistance, and text or multimodal model routing. OpenRouter transmits necessary inputs to the selected or automatically routed underlying model provider. OpenRouter Terms | OpenRouter Privacy
  • Underlying model providers — the provider selected through FAL or OpenRouter may receive the prompt, media, parameters, and other data necessary to perform inference. Model availability, model terms, retention, training practices, and provider identity may change over time.
  • Other third-party media-inference providers — we may route specific operations (e.g., background removal, upscaling, image or video generation) to additional third-party AI providers under equivalent contractual safeguards; provider identity may change over time.

12.4 Authentication Sub-processor

12.5 Email, Analytics, Ads, Affiliate, and Support Services

  • Resend — transactional email delivery for verification, account, and lifecycle messages. Resend Terms | Resend Privacy
  • Analytics providers — Vercel Analytics, Google Analytics, Microsoft Clarity, Plausible, and OpenPanel may be used for analytics where configured and consented to.
  • Advertising and affiliate providers — Google AdSense, Affonso, and PromoteKit may be used for ads, conversion measurement, referral attribution, and affiliate payouts where configured and consented to.
  • Customer-support providers — Crisp and Tawk may be used for support chat where configured and consented to.

12.6 Changes to Sub-processors

We may update this list as our infrastructure evolves. We will post material changes to Sub-processors at least thirty (30) days in advance via the Privacy Policy Sub-processor list, except where a Sub-processor is added to address an immediate security, availability, or compliance need (in which case we will notify post hoc).

13. Disclaimers

Important: THE SERVICE, GENERATED CONTENT, AND ALL CONTENT AND MATERIALS MADE AVAILABLE THROUGH THE SERVICE ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS, WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED.

To the maximum extent permitted by applicable law, ShelfPic, its affiliates, Sub-processors, AI Providers, licensors, and suppliers disclaim all warranties, express or implied, including but not limited to:

  • The implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement;
  • Any warranty arising out of course of dealing, course of performance, or usage of trade;
  • Any warranty that the Service will be uninterrupted, error-free, secure, or free of viruses or harmful code;
  • Any warranty that defects will be corrected;
  • Any warranty regarding the accuracy, completeness, reliability, suitability, or currentness of any Generated Content, prompt suggestion, model description, or other information made available through the Service;
  • Any warranty that Generated Content will be fit for any specific commercial purpose, including for any specific platform's content guidelines (e.g., Amazon, Shopify, Etsy, eBay, TikTok Shop) — you are responsible for validating Generated Content against each downstream platform's policies;
  • Any warranty regarding the legality, copyrightability, or trademark status of Generated Content in any jurisdiction.

13.1 AI-Specific Disclaimers

You acknowledge:

  • AI-generated outputs may contain hallucinations, inaccuracies, misrendered text, or anatomical/compositional errors;
  • AI-generated outputs may incidentally resemble copyrighted works, trademarks, or real persons, even where you did not intend such resemblance;
  • The Service uses third-party AI models whose outputs are outside our direct creative control;
  • AI Providers may change, deprecate, or remove models at their own discretion; and
  • You are solely responsible for inspecting and validating every output before publication, advertising, or commercial use.

13.2 No Professional Advice

Information presented through the Service is for general informational purposes. The Service does not provide legal, medical, financial, or other professional advice, and Generated Content does not constitute such advice. Consult qualified professionals for advice specific to your situation.

13.3 Reliance

To the extent applicable law permits, you assume all risk associated with your use of the Service and your reliance on Generated Content.

14. Limitation of Liability

Important: TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT WILL SHELFPIC, ITS AFFILIATES, SUB-PROCESSORS, AI PROVIDERS, OR LICENSORS BE LIABLE TO YOU OR ANY THIRD PARTY FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING WITHOUT LIMITATION DAMAGES FOR LOST PROFITS, LOST REVENUE, LOST DATA, LOST GOODWILL, BUSINESS INTERRUPTION, OR REPLACEMENT-PROCUREMENT COSTS, ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE, WHETHER ARISING IN CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, OR OTHERWISE, AND WHETHER OR NOT WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

14.1 Aggregate Liability Cap

Important: TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, OUR AGGREGATE LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE, IN ANY TWELVE (12)-MONTH PERIOD, WILL NOT EXCEED THE GREATER OF (a) THE TOTAL FEES YOU PAID TO SHELFPIC IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (b) ONE HUNDRED U.S. DOLLARS ($100 USD).

14.2 Carve-outs

The limitations in Section 14 do not apply to:

  • Your obligations to pay fees that have come due;
  • Your indemnification obligations under Section 15;
  • Liability that cannot be limited under applicable mandatory law (which may include, in certain jurisdictions, liability for death or personal injury caused by negligence, fraud, fraudulent misrepresentation, or willful misconduct).

14.3 Essential Purpose

The parties acknowledge that the limitations in Section 14 are an essential element of the bargain reflected in these Terms, and that the Service would not be made available to you on these economic terms without these limitations. The limitations apply notwithstanding the failure of essential purpose of any limited remedy.

15. Indemnification

You agree to defend, indemnify, and hold harmless ShelfPic, its affiliates, and their respective officers, directors, employees, contractors, agents, licensors, Sub-processors, and AI Providers (the "Indemnified Parties") from and against any and all claims, demands, actions, suits, proceedings, losses, liabilities, damages, judgments, awards, costs, and expenses, including reasonable attorneys' fees and disbursements, arising out of or related to:

  1. Your access to or use of the Service;
  2. Your Uploaded Content or your Generated Content (including any allegation that your Uploaded Content or your use of Generated Content infringes any third party's intellectual property right, right of publicity, right of privacy, or other right);
  3. Your violation of these Terms or any incorporated policy;
  4. Your violation of any applicable law, rule, or regulation; or
  5. Your willful misconduct, fraud, or negligence.

15.1 Defense Cooperation

We may, at our sole discretion, assume the exclusive defense and control of any matter subject to indemnification by you. You agree to cooperate with our defense of any such claim, including providing information and documents reasonably requested. You will not settle any claim involving the Indemnified Parties without our prior written consent.

16. Applicable Law

These Terms and your use of the Service are governed by the law applicable to the independent operator and the transaction under applicable conflict-of-laws rules. Offering the Service to customers in the United States does not by itself select Delaware law or establish ShelfPic as a Delaware entity. Nothing in these Terms limits mandatory consumer protections or other non-waivable rights that apply in your place of residence.

17. Dispute Resolution

17.1 Informal Resolution First

Before initiating any formal proceeding, you agree to first attempt to resolve any dispute informally by sending a written notice to [email protected] describing the dispute, including the relevant facts, your contact information, and the relief sought. We agree to attempt to resolve the dispute through good-faith negotiation within thirty (30) days of receiving the notice.

17.2 Courts and Voluntary Alternative Dispute Resolution

If informal negotiation does not resolve a dispute, either party may bring the claim before a court or tribunal with jurisdiction under applicable law. After a dispute arises, the parties may mutually agree in writing to mediation, remote arbitration, or another alternative process. These Terms do not impose advance mandatory arbitration, a Delaware venue, or a class-action waiver.

17.3 Small Claims and Urgent Relief

Either party may bring an eligible individual claim in a court of competent small-claims jurisdiction. Either party may also seek temporary, injunctive, or equitable relief from a court with jurisdiction where necessary to protect intellectual property, confidential information, security, or prevent imminent harm.

17.4 Mandatory Rights

Nothing in this Section prevents a consumer from contacting a regulator, law-enforcement authority, consumer-protection body, or data-protection authority, or from exercising any right that cannot lawfully be waived.

17.5 Time Limits

Claims must be brought within the limitation period provided by applicable law. These Terms do not shorten a mandatory statutory limitation period.

18. Changes to These Terms

We may revise these Terms from time to time. The current effective version is reflected in the effective_date and version fields in the document frontmatter at the top of this page.

18.1 Notice of Material Changes

For changes that materially affect:

  • The fees you pay, the credit allocation you receive, or your refund rights;
  • The license you grant to us under Section 5;
  • The license you receive under Section 6;
  • The limitation of liability under Section 14;
  • The dispute resolution mechanism under Section 17,

we will provide at least thirty (30) days' notice by email or prominent in-product notification before the revised Terms take effect.

18.2 Acceptance of Changes

Your continued use of the Service after the effective date of revised Terms constitutes your acceptance of those revised Terms. If you do not agree, you must stop using the Service and may cancel your subscription pursuant to Section 11.2.

18.3 Non-Material Changes

Non-material changes (e.g., clarifications, formatting improvements, updates to Sub-processor names, correction of typographical errors) may take effect upon posting without thirty (30) days' notice. We will reflect all such changes in the version field.

19. Miscellaneous

19.1 Entire Agreement

These Terms, together with the Privacy Policy, Acceptable Use Policy, Refund Policy, Cookie Policy, and DMCA Policy, and any plan-specific or feature-specific addenda we publish, constitute the entire agreement between you and ShelfPic concerning the Service and supersede all prior or contemporaneous communications, agreements, and understandings, whether written or oral, on the subject.

19.2 Severability

If any provision of these Terms is held by a court of competent jurisdiction or arbitrator to be invalid, illegal, or unenforceable, that provision will be severed from these Terms and the remaining provisions will continue in full force and effect. Where possible, the invalid provision will be reformed to give effect to its original intent within the bounds of enforceability.

19.3 Assignment

You may not assign or transfer these Terms, your Account, or any of your rights or obligations under these Terms, by operation of law or otherwise, without our prior written consent. Any attempted assignment in violation of this Section is void.

We may freely assign or transfer these Terms and our rights and obligations under them, in whole or in part, to any affiliate or in connection with a merger, acquisition, reorganization, or sale of all or substantially all of our assets.

19.4 No Waiver

Our failure to enforce any right or provision of these Terms is not a waiver of that right or provision. Any waiver of any provision of these Terms must be in writing signed by an authorized representative of ShelfPic.

19.5 Force Majeure

We will not be liable for any failure or delay in performance under these Terms to the extent caused by events beyond our reasonable control, including but not limited to: acts of God, natural disasters, war, terrorism, riots, civil unrest, government actions, embargoes, labor disputes, telecommunications failures, internet service disruptions, power outages, denial-of-service attacks, AI Provider outages, or critical Sub-processor failures.

19.6 Independent Contractors

You and ShelfPic are independent contractors. Nothing in these Terms creates an agency, partnership, joint venture, franchise, employment, or fiduciary relationship between us.

19.7 Notices

Notices to you may be given by email to the address associated with your Account or by prominent in-product notification. Notices to ShelfPic must be sent to [email protected]. If applicable law requires a different delivery method for a specific notice, the parties must use the method required by that law.

19.8 Export Compliance

You may not use, export, re-export, import, sell, or transfer the Service except as authorized by U.S. law, the laws of the jurisdiction in which the Service was obtained, and any other applicable laws. The Service may be subject to U.S. export laws and regulations. You represent and warrant that you are not located in, under the control of, or a national or resident of any embargoed country or on any U.S. Government list of prohibited or restricted parties.

19.9 U.S. Government End Users

The Service is a "commercial item" as defined at 48 C.F.R. § 2.101, consisting of "commercial computer software" and "commercial computer software documentation" as such terms are used at 48 C.F.R. § 12.212. Use, duplication, or disclosure by the U.S. Government is subject to these Terms.

19.10 Language

These Terms are written in English. We may make translations available for convenience; in the event of conflict between the English version and any translation, the English version controls.

19.11 Headings

Section headings are for convenience only and do not affect interpretation.

20. Contact

For any question, notice, or request regarding these Terms or the Service:

By using ShelfPic, you acknowledge that you have read, understood, and agree to be bound by these Terms of Service.