These Terms of Service (the "Terms") form a legally binding agreement between you ("you", "User") and ShelfPic, a company registered in Delaware, USA (collectively, "ShelfPic", "we", "us", or "our"), governing your access to and use of the ShelfPic website at shelfpic.com, our applications, application programming interfaces ("APIs"), AI generation pipelines, dashboards, and all related software, content, and services we make available (collectively, the "Service").
Important: By creating an account, clicking "I agree", subscribing to a plan, purchasing credits, or otherwise accessing or using any part of the Service, you confirm that you have read, understood, and agree to be bound by these Terms and our Privacy Policy, Acceptable Use Policy, Refund Policy, Cookie Policy, and DMCA Policy, each of which is incorporated into these Terms by reference.
If you do not agree to any portion of these Terms or any incorporated policy, you must not access or use the Service.
These Terms apply whether you use the Service for personal, commercial, evaluation, or research purposes, and whether you are using a free tier, a paid subscription, a one-time top-up pack, or any combination thereof.
You represent that you are at least eighteen (18) years of age (or the age of majority in your jurisdiction, if higher) and have the legal capacity to enter into a binding contract under applicable law. If you are accepting these Terms on behalf of an organization, you represent that you have the authority to bind that organization, in which case "you" and "User" refer to that organization.
We may revise these Terms from time to time. The revised version will be posted on this page with an updated effective_date in the document frontmatter and a new version number. Where revisions are material (for example, changes affecting your fees, your data rights, dispute resolution, or limitation of liability), we will notify you by email or by prominent in-product notice at least thirty (30) days before the revised Terms take effect.
Your continued use of the Service after the effective date constitutes your acceptance of the revised Terms. If you do not agree, you must stop using the Service and may cancel your subscription pursuant to Section 11.
In these Terms, the following capitalized terms have the meanings below:
monthly, rollover, and topup.To register for and use the Service, you must:
You may register an Account using email and password, Google OAuth, or any other authentication method we make available. You agree:
Each natural person may maintain one (1) Account. Creating multiple Accounts to obtain additional Free-tier credits, to circumvent rate limits or batch limits, or to evade an Account suspension or termination is prohibited and may result in immediate Account termination and forfeiture of credits across all associated Accounts.
You must not share your Account credentials or transfer your Account to any other party. If a single Account is used by multiple individuals (for example, a small team), we expect a single billing contact and reasonable, good-faith usage. Coordinated multi-user access intended to circumvent per-Account limits is treated as a violation of Section 3.3.
If you lose access to your Account, you may request recovery at [email protected]. We may require you to verify ownership through information that only the rightful Account holder is likely to possess, including but not limited to billing identifiers, OAuth provider verification, or confirmation tokens sent to the registered email address.
ShelfPic is an AI-powered e-commerce visual content platform that lets you upload product images and generate professional product photography, short videos, advertising creatives, and related visual assets.
The Service routes your generation requests to one or more AI Providers, including KIE, Replicate, Fal, OpenAI, OpenRouter, and Google (Gemini), and may change the routing or composition of these providers at any time for reasons including but not limited to availability, latency, cost, output quality, and regulatory compliance. We will use commercially reasonable efforts to maintain consistent output quality across provider changes, but we do not guarantee that switching providers will not affect the visual style or characteristics of Generated Content.
You acknowledge and agree that:
Current Service features include but are not limited to: studio-quality product photography generation; background removal and replacement; image upscaling; multi-aspect-ratio composition; short product video generation; advertising creative generation; and an asset library for review and export. Feature availability varies by Plan tier as set out on the pricing page.
We may add, modify, or remove features from time to time. Where a removal materially reduces functionality for a Plan you have already paid for, we will provide thirty (30) days' notice and either offer a comparable substitute feature or pro-rate a refund pursuant to the Refund Policy.
You retain all right, title, and interest, including intellectual property rights, in and to the Uploaded Content you submit to the Service. Nothing in these Terms transfers ownership of your Uploaded Content to ShelfPic.
By uploading content, you represent and warrant that:
Solely to operate, maintain, and improve the Service, you grant ShelfPic a non-exclusive, worldwide, royalty-free, sub-licensable (only to Sub-processors and AI Providers) license to:
This license is limited to the purposes above and terminates when you delete the relevant Uploaded Content from the Service, subject to commercially reasonable propagation delay and back-up retention windows as described in the Privacy Policy.
We do not intentionally use your Uploaded Content or Generated Content to train ShelfPic-owned foundation AI models without your explicit, separately-obtained opt-in. AI Providers process your inputs subject to their own contractual terms and our applicable commercial arrangements. Where a provider offers no-training, retention-reduction, or enterprise privacy controls, we use commercially reasonable efforts to configure them for production traffic. The current state of AI Provider processing disclosures is summarized in our Privacy Policy.
We may, at our discretion and without prior notice, remove or disable Uploaded Content that we believe in good faith:
Subject to your compliance with these Terms and payment of all applicable fees, ShelfPic grants you the following license in Generated Content produced from your inputs, scaled to your Plan tier:
A non-exclusive, non-transferable, worldwide, royalty-free license to use Generated Content for personal, non-commercial purposes only. You may not use Generated Content for:
A non-exclusive, non-transferable, worldwide, royalty-free license to use Generated Content for personal and commercial purposes, including in your own e-commerce listings, advertisements, social-media posts, packaging, and marketing materials. You may not sublicense, resell, or distribute the raw Generated Content as standalone assets to third parties without further license rights (see Creator and Business tiers).
A non-exclusive, non-transferable, worldwide, royalty-free license to use Generated Content for personal, commercial, and resale purposes. This includes resale through agency engagements, freelance client deliverables, and bundled stock-asset offerings, provided you remain responsible for compliance with these Terms, including the warranties in Section 5.2.
You may not sublicense the raw asset itself to downstream third parties as a transferable IP package without explicit ShelfPic permission (see Business tier).
A non-exclusive, non-transferable, worldwide, royalty-free license to use Generated Content for personal, commercial, resale, and sublicense purposes. You may grant downstream sublicenses to your clients on terms no broader than this license and consistent with these Terms.
Where you generate Generated Content under one Plan tier and later downgrade or cancel, the license you held at the time of generation survives for assets you have downloaded and continued to use in good faith. However, ongoing Service-side access (asset library hosting, re-download, regeneration) is governed by your current Plan tier.
Under all Plans, you agree not to:
You acknowledge that:
We may apply a watermark or metadata tag to Generated Content on the Free Plan. Paid Plans receive watermark-free output. We may include non-visible provenance metadata (e.g., C2PA-style content credentials) on outputs across all Plans; you may strip such metadata at your discretion but should be aware of disclosure expectations in advertising, news, and other regulated contexts.
Your use of the Service is governed by the Acceptable Use Policy, which is incorporated into these Terms by reference. Violations of the Acceptable Use Policy are violations of these Terms and may result in suspension, termination, and forfeiture of credits per Section 11, and where applicable, referral to law enforcement.
Important: The Acceptable Use Policy prohibits, among other things, generation of child sexual abuse material (CSAM), non-consensual intimate imagery, deepfakes intended to deceive, hate-targeted content, weapons/drug instructions, malware, and fraud-enabling content. ShelfPic maintains a zero-tolerance policy for CSAM and reports detected CSAM to the National Center for Missing & Exploited Children (NCMEC) as required by U.S. federal law (18 U.S.C. § 2258A).
We offer the following Plan tiers, with pricing as set out on the pricing page at shelfpic.com/pricing:
| Plan | Monthly | Annual (per month, billed annually) |
|---|---|---|
| Free | $0 | — |
| Starter | $19 | $15 |
| Creator | $49 | $39 |
| Business | $99 | $79 |
Pricing displayed in U.S. Dollars (USD). All prices are exclusive of applicable taxes (see Section 8.6).
Paid Plans renew automatically at the end of each billing cycle (monthly or annual) until you cancel. Each renewal is charged to your default payment method on file with the applicable payment processor.
By subscribing, you expressly authorize ShelfPic and the applicable payment processor to charge your payment method on each renewal date for the corresponding Plan fee, plus any applicable taxes and fees, until you cancel the subscription pursuant to Section 11.2.
Payments are processed by supported third-party payment processors, currently configured to include Creem, Stripe, and PayPal depending on checkout availability. ShelfPic does not store full payment card numbers or CVV codes on our servers. The information you provide during checkout is governed by the applicable processor's own terms and privacy policy in addition to our Privacy Policy.
We may add, remove, or change supported payment methods at our discretion, provided that existing subscriptions remain cancellable under Section 11.2.
We may change the price of a Plan or introduce new fees at any time. For your existing subscription, price changes will take effect at your next renewal, and we will provide at least thirty (30) days' notice via email or in-product notice before the new price applies. If you do not agree to the new price, you may cancel your subscription before the renewal date without further charge.
If a renewal charge fails, we will attempt to recharge your payment method for up to fourteen (14) days. During this grace period, Service access continues on a best-effort basis. After fourteen (14) days of unsuccessful billing, we may suspend your Account's paid features and route the Account to the Free Plan until you update payment information and bring the balance current.
Plan fees are stated exclusive of all taxes, including without limitation sales tax, VAT, GST, withholding taxes, and similar levies. Where we are legally required to collect tax on your purchase, we will add it at checkout and remit the collected amount to the relevant authority.
You are otherwise solely responsible for assessing, collecting, withholding, reporting, and remitting any taxes due to any tax authority arising from your use of the Service, including any income, withholding, or value-added taxes applicable to your activities. Where your country imposes a duty to self-assess (such as EU reverse-charge VAT for non-EU sellers), you are responsible for that self-assessment.
Promotional pricing and discount codes are subject to their own specific terms (eligibility, duration, single-use, geographic restrictions). Promotional credits or free trial periods do not establish a perpetual entitlement and may be revoked if obtained fraudulently or in violation of Section 3.3.
We bill in U.S. Dollars unless we explicitly offer your local currency at checkout. Your bank or payment provider may apply currency conversion fees or rate differentials, for which we are not responsible.
Credits are an internal Service accounting unit, not money, not a payment instrument, and not a security. Credits exist solely to allocate Service capacity to your generation requests.
Credits:
Credits are organized into three buckets with the following consumption priority:
monthly — credits granted as part of your active Plan subscription, consumed first;rollover — credits carried forward from prior monthly slices on an annual Plan, consumed after the current monthly bucket is exhausted;topup — credits purchased via Boost Packs and any other one-time credit grants, consumed last and never expiring.Within each bucket, credits are consumed in first-in, first-out (FIFO) order based on issuance timestamp, so credits closest to expiration are used first.
Credits expire according to the following schedule, depending on the Plan and bucket of issuance:
rollover bucket at the end of each monthly period, where it remains usable until the end of the annual term subject to a rollover cap equal to the annual quota. Unused rollover credits expire on annual subscription renewal or termination.topup) credits: never expire while the Account remains active. They are forfeited only upon Account termination.Annual subscribers receive their annual credit allotment via monthly slices at the start of each thirty (30)-day cycle. At the end of each cycle:
monthly credits move to the rollover bucket;monthly bucket;rollover bucket is subject to a maximum cap equal to the annual quota (e.g., Creator Annual: 16,800 credits). Credits beyond the cap are not granted and not stored.To support per-second video billing and avoid double-spending, the Service uses a reserve → settle → refund model:
For generation failures, the entire credit reserve is refunded to the bucket(s) from which it was deducted. You will not be charged for outputs the Service did not produce. This includes:
This does not include cases where the generation succeeded but you simply did not like the result; AI-output dissatisfaction is not a refundable failure.
Credit costs per operation are published on the pricing page. We reserve the right to adjust credit costs to reflect AI Provider rate changes, infrastructure cost movements, or new operation types, with at least thirty (30) days' notice via email or in-product notice for material cost increases.
Refunds are governed by the Refund Policy, which is incorporated by reference into these Terms. A summary of the key points (which is not a substitute for the full Refund Policy):
Important: ShelfPic does not treat all purchases as final and irrevocable. Where regulatory or consumer-protection law in your jurisdiction provides additional refund or cooling-off rights (for example, EU consumer rights, California consumer protections), those rights apply in addition to this Section 10 and the Refund Policy.
To request a refund, contact [email protected] with your order ID, the date of purchase, and the reason for your request. We will respond within five (5) Business Days.
These Terms remain in effect from your acceptance until your Account is terminated by either party in accordance with this Section 11.
You may cancel your subscription at any time from the Account settings dashboard or by contacting [email protected]. Upon cancellation:
You may also delete your Account entirely from the settings dashboard. Account deletion triggers the data-deletion procedures described in the Privacy Policy.
We may suspend, restrict, or terminate your Account immediately and without prior notice if:
Where termination is for cause, unused credits are forfeited and refunds are governed by the Refund Policy (generally, no refund for cause-based termination).
We may discontinue the Service in whole or in part, or terminate a User's Account without cause, on at least thirty (30) days' written notice sent to the email address on file. In the case of without-cause termination by us:
topup (Boost Pack) credits will be refunded to your original payment method at a value equal to their original purchase price;Upon termination of your Account, except as expressly stated above:
Prior to deletion, you may export Uploaded Content and Generated Content via the Service's download tools or via written request to [email protected]. We will retain your data for thirty (30) days after Account termination to support data export and accidental-deletion recovery, after which it is purged from active systems (subject to backup retention as described in the Privacy Policy).
The Service depends on third-party platforms and Sub-processors. Your use of the Service involves data sharing with the following parties, governed by their own respective terms and privacy policies:
We may update this list as our infrastructure evolves. We will post material changes to Sub-processors at least thirty (30) days in advance via the Privacy Policy Sub-processor list, except where a Sub-processor is added to address an immediate security, availability, or compliance need (in which case we will notify post hoc).
Important: THE SERVICE, GENERATED CONTENT, AND ALL CONTENT AND MATERIALS MADE AVAILABLE THROUGH THE SERVICE ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS, WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED.
To the maximum extent permitted by applicable law, ShelfPic, its affiliates, Sub-processors, AI Providers, licensors, and suppliers disclaim all warranties, express or implied, including but not limited to:
You acknowledge:
Information presented through the Service is for general informational purposes. The Service does not provide legal, medical, financial, or other professional advice, and Generated Content does not constitute such advice. Consult qualified professionals for advice specific to your situation.
To the extent applicable law permits, you assume all risk associated with your use of the Service and your reliance on Generated Content.
Important: TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT WILL SHELFPIC, ITS AFFILIATES, SUB-PROCESSORS, AI PROVIDERS, OR LICENSORS BE LIABLE TO YOU OR ANY THIRD PARTY FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING WITHOUT LIMITATION DAMAGES FOR LOST PROFITS, LOST REVENUE, LOST DATA, LOST GOODWILL, BUSINESS INTERRUPTION, OR REPLACEMENT-PROCUREMENT COSTS, ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE, WHETHER ARISING IN CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, OR OTHERWISE, AND WHETHER OR NOT WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
Important: TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, OUR AGGREGATE LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE, IN ANY TWELVE (12)-MONTH PERIOD, WILL NOT EXCEED THE GREATER OF (a) THE TOTAL FEES YOU PAID TO SHELFPIC IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (b) ONE HUNDRED U.S. DOLLARS ($100 USD).
The limitations in Section 14 do not apply to:
The parties acknowledge that the limitations in Section 14 are an essential element of the bargain reflected in these Terms, and that the Service would not be made available to you on these economic terms without these limitations. The limitations apply notwithstanding the failure of essential purpose of any limited remedy.
You agree to defend, indemnify, and hold harmless ShelfPic, its affiliates, and their respective officers, directors, employees, contractors, agents, licensors, Sub-processors, and AI Providers (the "Indemnified Parties") from and against any and all claims, demands, actions, suits, proceedings, losses, liabilities, damages, judgments, awards, costs, and expenses, including reasonable attorneys' fees and disbursements, arising out of or related to:
We may, at our sole discretion, assume the exclusive defense and control of any matter subject to indemnification by you. You agree to cooperate with our defense of any such claim, including providing information and documents reasonably requested. You will not settle any claim involving the Indemnified Parties without our prior written consent.
These Terms, and any action arising out of or related to these Terms or the Service, are governed by and construed in accordance with the laws of the State of Delaware, United States of America, without regard to its conflict-of-laws principles, and excluding the United Nations Convention on Contracts for the International Sale of Goods (CISG).
The federal and state courts located in Wilmington, Delaware have exclusive jurisdiction over any claim not subject to arbitration under Section 17, and you and ShelfPic each consent to the personal jurisdiction and venue of those courts.
Before initiating any formal proceeding, you agree to first attempt to resolve any dispute informally by sending a written notice to [email protected] describing the dispute, including the relevant facts, your contact information, and the relief sought. We agree to attempt to resolve the dispute through good-faith negotiation within thirty (30) days of receiving the notice.
If the dispute is not resolved through informal negotiation, any controversy or claim arising out of or relating to these Terms or the Service (a "Dispute") will be resolved by binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules and Mediation Procedures, or, where applicable to consumer disputes, its Consumer Arbitration Rules.
Important: TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, YOU AND SHELFPIC EACH WAIVE THE RIGHT TO BRING OR PARTICIPATE IN ANY CLASS, COLLECTIVE, CONSOLIDATED, OR REPRESENTATIVE ACTION, INCLUDING IN ARBITRATION. CLAIMS MAY BE BROUGHT ONLY ON AN INDIVIDUAL BASIS. THE ARBITRATOR MAY NOT CONSOLIDATE OR JOIN CLAIMS, AND MAY NOT PRESIDE OVER ANY FORM OF CLASS PROCEEDING.
If the class action waiver is found to be unenforceable as to a particular claim, that claim will be severed from the arbitration and adjudicated in court per Section 16, while the remaining claims proceed in arbitration.
You may opt out of the arbitration agreement and class-action waiver in Sections 17.2 and 17.3 by sending written notice of opt-out to [email protected] within thirty (30) days of your first acceptance of these Terms (or, in the case of these Terms as revised, within thirty (30) days of the effective date of the revision). The notice must include your full name, the email associated with your Account, and a clear statement that you are opting out of arbitration.
If you opt out, all other portions of these Terms remain in full force.
Notwithstanding Section 17.2, either party may seek injunctive or equitable relief in court to protect intellectual property rights, trade secrets, or to enforce non-disclosure obligations. Small-claims actions within the jurisdictional limits of the small-claims court of the claimant's residence may also be brought outside of arbitration.
Important: TO THE EXTENT PERMITTED BY APPLICABLE LAW, ANY CLAIM ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE MUST BE FILED WITHIN ONE (1) YEAR AFTER THE CLAIM ACCRUES, OR IT IS PERMANENTLY BARRED.
We may revise these Terms from time to time. The current effective version is reflected in the effective_date and version fields in the document frontmatter at the top of this page.
For changes that materially affect:
we will provide at least thirty (30) days' notice by email or prominent in-product notification before the revised Terms take effect.
Your continued use of the Service after the effective date of revised Terms constitutes your acceptance of those revised Terms. If you do not agree, you must stop using the Service and may cancel your subscription pursuant to Section 11.2.
Non-material changes (e.g., clarifications, formatting improvements, updates to Sub-processor names, correction of typographical errors) may take effect upon posting without thirty (30) days' notice. We will reflect all such changes in the version field.
These Terms, together with the Privacy Policy, Acceptable Use Policy, Refund Policy, Cookie Policy, and DMCA Policy, and any plan-specific or feature-specific addenda we publish, constitute the entire agreement between you and ShelfPic concerning the Service and supersede all prior or contemporaneous communications, agreements, and understandings, whether written or oral, on the subject.
If any provision of these Terms is held by a court of competent jurisdiction or arbitrator to be invalid, illegal, or unenforceable, that provision will be severed from these Terms and the remaining provisions will continue in full force and effect. Where possible, the invalid provision will be reformed to give effect to its original intent within the bounds of enforceability.
You may not assign or transfer these Terms, your Account, or any of your rights or obligations under these Terms, by operation of law or otherwise, without our prior written consent. Any attempted assignment in violation of this Section is void.
We may freely assign or transfer these Terms and our rights and obligations under them, in whole or in part, to any affiliate or in connection with a merger, acquisition, reorganization, or sale of all or substantially all of our assets.
Our failure to enforce any right or provision of these Terms is not a waiver of that right or provision. Any waiver of any provision of these Terms must be in writing signed by an authorized representative of ShelfPic.
We will not be liable for any failure or delay in performance under these Terms to the extent caused by events beyond our reasonable control, including but not limited to: acts of God, natural disasters, war, terrorism, riots, civil unrest, government actions, embargoes, labor disputes, telecommunications failures, internet service disruptions, power outages, denial-of-service attacks, AI Provider outages, or critical Sub-processor failures.
You and ShelfPic are independent contractors. Nothing in these Terms creates an agency, partnership, joint venture, franchise, employment, or fiduciary relationship between us.
Notices to you may be given by email to the address associated with your Account or by prominent in-product notification. Notices to ShelfPic must be sent to [email protected] and, for matters subject to Section 17, simultaneously by certified mail or internationally-recognized courier to the company's registered Delaware address, available upon request.
You may not use, export, re-export, import, sell, or transfer the Service except as authorized by U.S. law, the laws of the jurisdiction in which the Service was obtained, and any other applicable laws. The Service may be subject to U.S. export laws and regulations. You represent and warrant that you are not located in, under the control of, or a national or resident of any embargoed country or on any U.S. Government list of prohibited or restricted parties.
The Service is a "commercial item" as defined at 48 C.F.R. § 2.101, consisting of "commercial computer software" and "commercial computer software documentation" as such terms are used at 48 C.F.R. § 12.212. Use, duplication, or disclosure by the U.S. Government is subject to these Terms.
These Terms are written in English. We may make translations available for convenience; in the event of conflict between the English version and any translation, the English version controls.
Section headings are for convenience only and do not affect interpretation.
For any question, notice, or request regarding these Terms or the Service:
By using ShelfPic, you acknowledge that you have read, understood, and agree to be bound by these Terms of Service.