Create product photos, ad creatives, and short product videos
with one monthly credit pool.
For testing product photo workflows before you upgrade.
For small stores creating their first AI product visuals.
For sellers producing product photos, ad creatives, and short videos every month.
For high-volume sellers creating weekly product campaigns.
For large catalogs, frequent campaigns, and heavier video production.
| Free | Starter | Pro | Scale | Max | |
|---|---|---|---|---|---|
| Credits / month | 100 one-time | 800 | 3,000 | 7,000 | 16,000 |
| Best for | Trial | Solo sellers | Growing shops | Brands & agencies | Large catalogs |
| Typical output | Workflow test | ~26 photos or 2 short videos | ~100 photos or 7 short videos | ~233 photos or 17 short videos | ~533 photos or 40 short videos |
| Credit price (vs Starter) | — | Base | 31% lower | 41% lower | 48% lower |
| Watermark | Yes | No | No | No | No |
| Commercial use | ✓ | ✓ | ✓ | ✓ | ✓ |
| Smooth Mode (half-cost edits) | — | — | Annual only | Annual only | Annual only |
| Concurrent generations | 4 | 8 | 15 | 20 | 25 |
| Support | Help center | Email support | Email support | Priority email | Priority email |
| Asset storage | 1 year | 1 year | 1 year | 1 year | 1 year |
| Failed-generation refund | ✓ | ✓ | ✓ | ✓ | ✓ |
Every generation uses credits. Here is a straightforward breakdown so you always know what to expect — no surprises, no hidden fees. If a generation fails, 100% of the credits are refunded, every time.
| Operation | Credits |
|---|---|
| Image generation | 30 |
| 480p video | 50 / second |
| 720p video | 80 / second |
| 1080p video | 230 / second |
| Background removal | 10 |
| Background replace | 30 |
| Image upscale | 30 |
| Quick edit (text-prompted) | 30 |
| Erase region | 30 |
| Expand canvas | 30 |
Smooth Mode is available on annual Pro, Scale, and Max plans. It cuts the credit cost of six editing operations in half, so you can iterate freely without watching the balance drop.
| Operation | Standard | Smooth Mode |
|---|---|---|
| Background removal | 10 | 5 |
| Background replace | 30 | 15 |
| Image upscale | 30 | 15 |
| Quick edit | 30 | 15 |
| Erase region | 30 | 15 |
| Expand canvas | 30 | 15 |
Image generation and all video operations stay at standard rates.
Extra credits for busy seasons, special campaigns, or just one more batch. Buy once, use whenever — top-up credits never expire.
A quick top-up between credit refreshes.
Comfortable headroom for a busy month.
Stock up ahead of peak season at the best rate.
Top-up packs are available on paid plans. Credits are consumed after your monthly plan credits.
Practical safeguards for your work, spend, and launch schedule.
Commercial use on every plan
Use your images anywhere — listings, ads, social, packaging — with no separate licensing fees.
Failed generation? Credits return automatically.
If a job fails, the credits for that job are returned. Successful generations use credits normally.
Your files, your control
Download anytime — every plan keeps your generated assets for a full year.
No watermarks on paid plans
Clean, professional output from the first generation — no awkward removal step.
Private & secure by default
Your uploads and generated assets live in private storage behind your sign-in, and every payment runs through secure checkout.
From the blog
Actionable how-tos, marketplace checklists, and the thinking behind ShelfPic's AI — everything you need to ship better listings.
Read the blogFAQ