This Acceptable Use Policy (the "AUP") sets out the conduct and content rules that apply to every User of ShelfPic. It is incorporated by reference into the Terms of Service; violation of this AUP is a violation of those Terms.
The AUP exists to:
- Keep the Service safe for all Users, including individual sellers, small studios, and agencies;
- Protect the Service infrastructure and the AI Providers we depend on;
- Comply with U.S. and international law, including child-safety, anti-fraud, sanctions, and intellectual property regimes;
- Maintain ShelfPic's standing with payment processors and AI providers, whose terms we must observe.
Important: This AUP applies to all User-generated activity on the Service: Uploaded Content, prompts, Generated Content, account behavior, and downstream use of outputs. The fact that the Service does not actively block a specific generation does not mean that use is permitted; you remain responsible for compliance.
You may not upload, prompt, generate, store, share, or download any content that falls into the categories below. This applies to Uploaded Content (product images, references, prompt text) and to Generated Content produced through the Service.
Important: ShelfPic maintains a zero-tolerance policy for any content that sexualizes, exploits, or endangers minors. This is a non-negotiable rule.
You may not upload, generate, or transmit:
- Any content depicting a minor (anyone under 18, or under the age of majority in their jurisdiction if higher) in a sexual, suggestive, or exploitative context;
- Content that grooms, recruits, or targets minors for any inappropriate purpose;
- Content that depicts minors in violent or otherwise harmful contexts where the imagery is not clearly age-appropriate;
- Content generated to simulate or imply the above, regardless of whether the depicted "minor" is fictional, computer-generated, or stylized.
We may use application checks, AI Provider safety systems, abuse signals, and human review to enforce this rule. Detected CSAM is reported to the U.S. National Center for Missing & Exploited Children (NCMEC) as required by 18 U.S.C. § 2258A, and the Account and all associated Accounts are immediately and permanently terminated. We will cooperate fully with law enforcement.
You may not upload, generate, or distribute content that:
- Depicts a real identifiable person without their documented, freely-given, informed, and recorded consent for the specific use you intend (this includes celebrity faces, public figures, politicians, athletes, and private individuals);
- Constitutes non-consensual intimate imagery (NCII), including any sexualized or nude depiction of a real person without their consent;
- Attempts to deceive a viewer into believing a real person did or said something they did not (e.g., a politician endorsing a product, a celebrity wearing a brand, a private person at a place they never were);
- Depicts a deceased person in a manner intended to deceive their family, supporters, or the public;
- Uses face-swap or face-substitution techniques to replace one person's face with another's without consent of both individuals.
This rule applies whether the source likeness is a photograph, a portrait painting, a publicly-available image, a deceased person, or a composite.
You may not generate or distribute content that:
- Promotes, glorifies, or incites violence against any individual, group, or institution;
- Promotes, glorifies, or incites hatred or discrimination based on race, ethnicity, national origin, religion, caste, sex, gender, gender identity, sexual orientation, disability, or any other protected characteristic;
- Threatens, harasses, intimidates, or shames any identifiable individual or group;
- Depicts realistic violence intended to traumatize or shock viewers;
- Promotes or facilitates terrorism, violent extremism, or organized hate groups;
- Depicts self-harm, suicide, or eating disorders in a manner that encourages such behavior.
You may not generate or distribute:
- Explicit pornographic content (sexual acts, genital exposure, simulated sexual acts);
- Sexual content involving real identifiable persons without their documented consent;
- Content depicting sexual violence, rape, or non-consensual sexual scenarios;
- Sexualized content involving minors (this falls under Section 2.1 and is enforced under that section's zero-tolerance rule);
- Content that combines sexual imagery with violence, weapons, or coercion;
- Bestiality, necrophilia, or other content involving non-consenting subjects.
This rule applies to outputs intended to be displayed on the Service or downloaded for any use. We may apply application-level checks, AI Provider safety systems, and manual review to outputs and Uploaded Content. The Service is not intended for adult-content workflows.
You may not upload, generate, or distribute content that infringes the copyright, trademark, patent, trade secret, design right, right of publicity, or other intellectual property rights of any third party. This includes:
- Reproducing copyrighted artwork, photographs, or visual styles of identifiable artists, photographers, or studios without permission, where the reproduction would not qualify as fair use, fair dealing, or an equivalent exception in your jurisdiction;
- Generating images of copyrighted characters, scenes, or merchandise for commercial use (e.g., Disney characters, Marvel superheroes, Pokémon, Studio Ghibli scenes), unless you hold a relevant license;
- Producing trademarked logos, brand identities, or product packaging for any party other than the trademark owner (e.g., placing a Coca-Cola logo on a product you don't own, recreating Nike swooshes, reproducing Hermes Birkin bags);
- Uploading product images you do not own (e.g., scraping competitor product photos from Amazon to use as references without permission). The fact that a brand image is publicly available on the internet does not give you the right to upload it as reference material.
If you are using Generated Content for a product you have a legitimate manufacturing or distribution right to, you remain responsible for ensuring no third-party IP is incidentally infringed by the Generated Content.
You may not use the Service to:
- Create counterfeit goods marketing, including any depiction of branded merchandise you do not own with intent to deceive consumers;
- Create fake product listings, fake reviews, or fake brand storefronts;
- Generate misleading or fabricated news content, fake quotes attributed to identifiable persons, fabricated press conferences or events;
- Create content intended to manipulate elections, referendums, or political campaigns, including fake images of candidates, fabricated polling-place imagery, or content designed to suppress voter turnout;
- Generate misinformation about public health, vaccines, medical treatments, scientific consensus, or other topics where deception causes real-world harm.
You may not use the Service to:
- Create instructions, schematics, or visual guidance for the manufacture, modification, or use of firearms, explosives, ammunition, or chemical/biological/nuclear/radiological weapons;
- Create marketing imagery for illegal drugs, drug paraphernalia for illegal use, or illegal pharmaceutical compounds;
- Market products or services that are illegal in the User's jurisdiction or in the target market (e.g., regulated pharmaceuticals without authorization, unlicensed financial services, illegal gambling);
- Create imagery for prostitution, sex trafficking, smuggling, money laundering, or other criminal services.
We recognize that some weapons, controlled substances, and regulated products are legal in certain jurisdictions for licensed parties. If you have a legitimate use case (e.g., a licensed firearms retailer creating compliant marketing imagery), you remain responsible for ensuring your use complies with all applicable law and platform policies of your downstream channels.
You may not use the Service to:
- Generate imagery for phishing pages, fake login screens, fake bank pages, fake government notices, or fake authentication prompts;
- Generate imagery for fraudulent advertising (e.g., fake celebrity endorsement of a get-rich-quick scheme, fake medical miracle products, deceptive sweepstakes);
- Generate any content intended to defraud consumers, businesses, or financial institutions;
- Create fake identity documents, passports, driver's licenses, government IDs, badges, certificates, or other documents intended to deceive identity-verification systems.
You may not use the Service to:
- Generate content that reveals private information about identifiable persons (medical conditions, sexual orientation, immigration status, financial status, religious beliefs) where they have not consented to disclosure;
- Create content that stalks, doxxes, or surveils any individual;
- Misuse Uploaded Content of identifiable persons (employee, family member, customer) for purposes not consented to.
You may not use the Service to:
- Mass-generate spam content, including bulk listings of low-quality variations intended to flood marketplaces;
- Create content for engagement farming, view-bait, or platform manipulation;
- Generate at a scale clearly inconsistent with legitimate e-commerce use.
In addition to content rules, you must not engage in the following conduct on or against the Service.
You may not:
- Reverse engineer, decompile, or disassemble any part of the Service, including client-side code obfuscation, server-side endpoints, or AI Provider response formats;
- Probe, scan, or test the vulnerability of the Service, except as part of a coordinated security disclosure reported in advance to
[email protected];
- Attempt to bypass rate limits, batch limits, concurrent generation limits, plan tier gates, or any other technical control;
- Scrape, crawl, or systematically download any part of the Service in a manner that imposes load above ordinary human use.
You may not:
- Create multiple Accounts for the purpose of obtaining additional Free-tier credits or trial credits;
- Share an Account with other parties in a way that effectively multiplies single-Account capacity (see Terms of Service Section 3.3);
- Use VPNs, proxies, or anonymizers to evade an IP-based ban or to obtain region-specific pricing for a region you do not reside in;
- Use disposable email services to register Free Accounts in bulk.
You may not:
- Sell, transfer, lend, or rent your Account or its credentials to a third party;
- Resell credits to third parties at a markup outside the Resale license tier (see Terms of Service Section 6.1.3 and 6.1.4);
- Use the Service as a white-label or pass-through API for a third-party offering that competes with ShelfPic.
You may not:
- Interfere with or disrupt the Service, the AI Providers, or other Users' use of the Service;
- Engage in denial-of-service (DoS) or distributed denial-of-service (DDoS) attacks against the Service;
- Inject malicious code, viruses, worms, or trojans into the Service via any input field;
- Attempt SQL injection, prompt injection, server-side request forgery (SSRF), or other injection attacks;
- Exploit any bug or vulnerability without coordinated disclosure to ShelfPic at [email protected].
You may not:
- Use the Service as generic file storage for content unrelated to your e-commerce product photography needs;
- Host content owned by third parties without permission;
- Use the Service's URLs to link to or serve content outside the ShelfPic Service in a way that we have not enabled.
You may not:
- Construct prompts, sequences of prompts, or chained generations intended to bypass safety filters for the categories in Section 2;
- Use steganography, indirect references, or coded language in prompts to elicit prohibited content;
- Attempt to extract system prompts, model weights, or training-data examples from the AI Providers via prompt injection.
Even if a piece of Generated Content does not fall into the categories in Section 2, certain uses of Generated Content are restricted because they undermine consumer trust or applicable disclosure law.
You must not misrepresent Generated Content as a direct, unaltered photograph of a physical product when doing so would deceive a reasonable consumer in a commercial context. This is especially important where:
- The Generated Content depicts a product whose appearance materially differs from the actual product;
- The Generated Content depicts product features, materials, or characteristics that the physical product does not have;
- A specific platform (e.g., Amazon, Walmart Marketplace, regulated e-commerce in some jurisdictions) requires that product images be unmodified photographs.
Where AI-generation disclosure is required by law (e.g., EU AI Act content-labeling provisions, U.S. state-level deepfake-disclosure laws), you are responsible for providing the required disclosure.
You may not use Generated Content for:
- False or misleading product claims (e.g., showing a product with capabilities it does not possess, showing a product in a setting that misrepresents its origin);
- Bait-and-switch advertising where the depicted product differs materially from what is sold;
- Fake testimonials or reviews, including computer-generated faces that misrepresent themselves as real customers.
You may not use the Service to mass-produce minor variations of content intended to flood marketplaces, evade platform deduplication, or game search rankings.
For certain regulated product categories (cosmetics with skin-effect claims, dietary supplements, medical devices, financial products, weight-loss products, before/after imagery), you must:
- Comply with the disclosure rules of your jurisdiction (e.g., FTC endorsement guidelines in the U.S.);
- Avoid imagery that constitutes a false health, beauty, financial, or safety claim;
- Not depict outcomes the product cannot deliver.
For products of brands you own or are authorized to represent:
- You may upload your own product images and brand assets as Uploaded Content and use them in generations;
- Generated Content may incidentally include your own logos and packaging design.
For products of brands you do not own or represent:
- You may not upload third-party brand assets as Uploaded Content (Section 2.5);
- You may not use prompts that direct the AI to reproduce a third-party brand's logo, trade dress, or packaging.
If you encounter content or conduct on ShelfPic that you believe violates this AUP or any law, please report it to:
When reporting, please include (where applicable):
- The URL, Generated Content ID, or other identifier of the content;
- The Account name or identifier (if known);
- A description of the violation and which AUP section it implicates;
- Your contact email so we can follow up.
We will acknowledge receipt within 72 hours of a report and provide an outcome update within five (5) Business Days for low-complexity reports. CSAM reports are reviewed immediately on receipt.
Anonymous reports are accepted. We may have a more limited investigation if we cannot follow up with the reporter for clarification.
We will not retaliate against a User who in good faith reports an AUP violation, even if the investigation determines that the conduct did not violate the AUP.
We tailor our response to the severity, scope, and pattern of violation. Possible actions include:
For minor or first-time violations that did not cause harm, we may send a written warning describing the issue and citing the relevant AUP section. The warning is logged to your Account file. Repeated warnings increase severity.
We may remove or disable specific items of Generated Content or Uploaded Content that violate the AUP. We may also remove Generated Content created from the same prompt or session if reasonably necessary.
We may temporarily disable specific features for your Account (e.g., the ability to upload Uploaded Content depicting people if you have a pattern of consent violations) while allowing other Service functions.
We may suspend your Account for a defined period (24 hours to 30 days) where the violation is significant but not severe enough for permanent termination. During suspension, your subscription continues to run (no refund or extension is granted).
We will permanently terminate Accounts for:
- Any Section 2.1 violation (CSAM) — immediate, zero-tolerance;
- Severe Section 2.2 violations (NCII, identity-deception deepfakes);
- Repeated Section 2 violations (see strike system in Section 7);
- Egregious Section 3 violations (DDoS, malware injection);
- Fraud, chargebacks, or repeated payment abuse;
- Violation of court order or sanctions regime.
Upon permanent termination:
- All credits in all buckets are forfeited;
- Your Uploaded Content and Generated Content may be deleted subject to legal-hold obligations;
- You are barred from registering new Accounts using the same email, payment method, or evidently-the-same identity.
Where the violation involves potential criminal conduct or causes legal harm to ShelfPic or third parties, we may:
- Refer the matter to law enforcement;
- Pursue civil action for damages, including under the Computer Fraud and Abuse Act (18 U.S.C. § 1030), the Digital Millennium Copyright Act, the Lanham Act, and applicable state-law causes of action;
- Seek injunctive relief to stop ongoing harm.
We will cooperate fully with law-enforcement requests that comply with applicable law, including responding to:
- Subpoenas, court orders, and warrants;
- Mutual legal assistance treaty (MLAT) requests;
- Mandatory reporting obligations (e.g., CSAM to NCMEC).
We may, where lawful, notify the affected User of a law-enforcement request unless prohibited by a non-disclosure provision in the request itself.
For violations that do not warrant immediate permanent termination, we apply a three-strike system:
Documented violation. We issue a warning, remove the offending content, and log the strike on your Account. Strikes expire from your active record after twelve (12) months of no further violations.
Subsequent violation within twelve (12) months. We apply a temporary suspension of 7 to 30 days, depending on severity.
Third violation within twelve (12) months. We permanently terminate your Account. Termination is recorded and we may refuse to onboard the same individual on future Accounts.
A single severe violation (e.g., Section 2.1, severe 2.2, severe 2.7) bypasses the strike system and results in immediate permanent termination.
You may appeal any enforcement action by emailing [email protected] with the subject "AUP Appeal" and an explanation of why the action should be reversed. Appeals are reviewed by a human and answered within ten (10) Business Days.
We may update this AUP from time to time. The current version is reflected in the effective_date and version fields at the top of this page.
For changes that materially expand prohibited content categories or enforcement actions, we will provide at least thirty (30) days' notice by email or in-product notice before the revised AUP takes effect, except where the change is required to address an immediate safety, legal, or security risk (in which case the change takes effect immediately).
Your continued use of the Service after the effective date constitutes your acceptance of the revised AUP.
This Acceptable Use Policy is incorporated into the Terms of Service. By using ShelfPic, you agree to comply with this Policy.